A Match Made in Omnichannel

Put your loyalty program in every customer’s pocket with Mobile Loyalty Wallet Passes, powered by Novel and Yotpo. Goodbye friction at checkout, and hello to omnichannel shopping and point redemption in a single scan—not to mention unlocking a new marketing channel with push notifications. At 50% off, there has never been a better time to launch your wallet pass.

*discount applied once Yotpo connected

The Power of
Mobile-First Loyalty

Transform how customers discover, join, and engage with your loyalty program—making every interaction, whether online or offline, effortless.

Point of Sale

Make Checkout Feel Like Magic

One simple scan replaces awkward "what's your email?" moments with instant recognition, seamless point earning, and effortless reward redemption.

push notifications

Own Their Lock Screen for Free

Send automated balance updates, flash sale alerts, and personalized offers directly to customers' phones with free push notifications— no app download required.

geo-targeted push notifications

Drive Foot Traffic with Proximity Power

Send perfectly timed messages when shoppers are near your stores- turning random errands into shopping sprees.

Referrals

Turn Customers into Your Best Marketers

Grow your fanbase faster by giving your customers the tools to spread the love—with one-click SMS share links and QR codes directly within the wallet pass.

A match made in omnichannel

Unlock Exclusive 50% Savings

This isn’t just an integration in your tech stack. Yotpo and Novel are joining forces because we share the same vision: true omnichannel loyalty that follows your customers everywhere they shop. And now, Yotpo Loyalty Customers unlock exclusive pricing, with 50% off Novel Wallet Pass plus priority onboarding to get you to results faster.

novel x yotpo users

The Real Results

Why Thousands of Brands Choose Yotpo Loyalty

With over 25,000 loyalty programs launched and 9 years of expertise with a proven 41% increase in RPR, Yotpo Loyalty is revenue you can rely on.

Your Extended Team—Not Just a Vendor

From day-one onboarding through ongoing strategy optimizations, you’ll get dedicated guidance plus 24/7 technical support. We’re invested in your program’s success. 

Built for Growth and Flexibility

Start with 20+ out of the box rewards, then customize with gamification, VIP tiers, and no-code site elements as your program evolves. Your loyalty strategy is built to grow with your brand.

Truly Omnichannel

If your customer shop everywhere, then your program should be everywhere too. Shoppers earn and redeem seamlessly, whether shopping online, in-store, or anywhere in between- creating consistent, delightful experiences across every touchpoint.

Analytics & Advanced Segmentation

Leverage 44+ customer attributes to create laser-focused segments and campaigns, while accessing the industry's most comprehensive loyalty analytics. Turn insights into action with data that guides daily decisions and personalized on-site experiences for each customer segment.

Unlock Exclusive 50% Savings

start here to launch your wallet pass

Yotpo Loyalty Customers can unlock exclusive pricing, with 50% off Novel Wallet Pass plus priority onboarding to get you to results faster.

Frequently Asked Questions

  • Annual Yotpo Loyalty customers get Novel Wallet Pass at a discounted rate, around 50% off (a $1800 minimum value). In addition, Novel is offering exclusive discounts on other Novel products like Novel Retail. Finally, any Yotpo Customer who wants to get started gets priority onboarding, ensuring you’re up and running with Wallet Passes fast. 

    This offer is available only for Shopify brands.Description text goes here

  • Novel Wallet Passes are currently available for Shopify brands only. Those with Shopify POS in their stores are eligible to give their shoppers’ the ability to scan in-store to redeem balances and earn points. However, non-POS brands can still benefit from the push notification channel, built-in referrals, and valuable space in their digital wallet.

  • Customers receive a personalized mobile pass showing loyalty points, VIP tier, and QR code. They simply scan at checkout to earn points or redeem rewards in-store or online.Description text goes here

  • No app required! The wallet pass integrates directly with Apple Wallet and Google Pay, allowing brands to send push notifications without a branded app download.

  • Implementation with Novel is quick and straightforward. Annual Loyalty customers receive priority implementation support to get started and see value from Novel fast.Item description

  • If you’re a Yotpo Loyalty customer and you want to get started, you can either fill out the form on this page, or reach out to your CSM for an introduction to our team. 

    If you’re not a Yotpo Loyalty customer, and you’d like to learn more about how you could use Novel and Yotpo to drive more loyalty engagement, feel free to fill out the form above and we will share more information.Item description

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