Represent is a high end streetwear brand that operates out of the UK. They launched a new store in Glasgow, Scotland and wanted to give “cut the line” privileges to loyal customers. The new membership pass, which integrates with their existing Loyalty Lion program, provides details like the customers’ tier, points balance and contact info, granting exclusive access to the event, while tracking membership status moving forward.

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Launched marketing campaign two weeks before the event by having customers install their pass from their online customer account  

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Sent push notifications and location-based push notifications, building hype and providing details to customers closer to the event 

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Provided their highest tier customers with “cut the line” privileges on event day

A jewelry brand that found success around its welded and custom jewelry in-store experiences. They wanted to further push their Loyalty Lion loyalty program in-store while also making it easier for customers to connect in-store purchases with their online account. Wallet passes helped to create a hub for their loyalty program.

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Complete the branded experience of bringing loyalty to both e-commerce, and brick & mortar  

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Location-based push messages to draw customers in-store for walk in appointments 

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Used as a method for in-store customers to join their loyalty program

Ruby is a apparel brand based out of New Zealand that was looking to bridge their Yotpo based loyalty program with Novel. This helped to create an omnichannel brand experience, and build out a new marketing channel via push notifications.

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Launched their wallet passes via a Klaviyo email blast which captured 2500+ pass holders, instantly opening up a new communication channel

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Staff have benefited from quick customer scans at the register, which revealed customer details and the ability to redeem their loyalty points in-store

Pangaia is a sustainability-first apparel brand. They launched a new loyalty program to help bridge the online to retail space gap that they saw. A big focus was giving cashiers the ability to tie retail orders with customers' online profile. Wallet passes provided a smooth brand experience that keeps loyalty top of mind.

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Staff can scan customers’ wallet passes in-store, which allows the them to personalize the shopping experience with details like name and purchase history

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Staff can capture email addresses of new customers, create a loyalty account and give Pangaia a new customer profile for future retention efforts

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Location-based push notifications to entice the customer to shop in-store as they pass by

Urban Grape is an award winning wine, craft beer, and spirits brand with a heavy eCom presence and physical locations in Boston and DC, with more locations launching soon. They offer a membership program with preset discounts and were looking for an easier way to identify members in-store with wallet passes.

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Pass holders can scan their pass at the checkout to apply their 15% membership discounts  

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Used their pass with strategic partners by offering corporate discounting that provide employees and members of Soho House specific discounts and cards

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With every install they capture an email and from where the customer discovered the brand

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They have also used their wallet passes for events and marketing initiatives via location-based push notifications that share details with customers as they walk by

Nick runs a butcher shop in Florida in which he provides store credit cash back with every purchase. He ran this in-house prior to Novel, but found customers lost track of the credit and would forget to redeem. Wallet passes gave him a place to store the credit, keeping their loyalty credits top-of-mind. The pass also provided an easy way to remind customers to redeem in-store with push notifications.

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Customers can receive their pass in the online post-purchase flow or with an in-store form that collects First Name, Last Name, Email, and Phone Number  

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Customers receive their first reward 30 minutes after purchase, building loyalty 

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Customers have a simple way to connect their account to their in-store purchases