Creator Commerce
The creator economy – as we know it today – has blossomed from a simple buzzword into a multi-billion dollar industry. This sector growth has been catalyzed by two shifts:
A shift away from streaming platforms for consumable content to creator pages on social platforms.
The stratospheric rise in ads through platforms like TikTok and Instagram, conducted via brand deals and affiliate partnerships.
Compounding this growth, we've seen a massive influx in the number of actual creators– people who make a living by creating content. These creators are quickly becoming celebrities in their own right, building audiences on TikTok, YouTube, Twitch, Snapchat, or Instagram, and gaining fame in the process.
Recently, the creator economy began generating exponential revenue, because creators were no longer hesitant to sell merchandise or push products. As creators seek to diversify their revenue streams, web3 provides a compelling tool for earning revenue while engaging top fans.
How Content Creators Are Leveraging web3 Tools
From our lens at Novel, two factors directly align content creators with web3 tools.
Interoperability enabling cross-platform commerce and elevated experiences across social channels.
Dedicated core audiences and followers that are deeply obsessed with creator personas.
We've already seen this commerce angle for creators play out through Shopify's new integrations with TikTok, Instagram, Snapchat, and Spotify. These integrations allow creators to sell exclusive memberships for access to the behind-the-scenes of their lives as merch and NFT collections.
With Novel's tokengating capabilities, creators may offer exclusive content native to social media platforms with web3 integrations on their websites.
With the introduction of web3, follower audiences have even more tools to interact with content creators themselves. For example, integrating a tokengated Discord boosts engagement with loyal fans and can bring them closer to the creator.
Creators can seamlessly exchange ideas and receive feedback on the kinds of content their audience want to see from consumers themselves thanks to web3’s ease of functionality. From our lens, it's a no-brainer for creators, because it enables their audience to converse 1:1 and buy products.
Deploying Tokengated Commerce Experiences
As creators look for more and more ways to monetize through eCommerce channels, web3 can facilitate VIP membership for fans. Web3 will make it easier for creators to connect with their audience, create tokengated experiences (like exclusive content and merch), and distribute those experiences to top fans.
Spinning up a membership and distributing tokens is as simple as creating a Shopify product that can be sold on TikTok, Instagram, Snapchat, or Spotify. Creators can tokengate discounts, products, and URLs in a few clicks with Novel. It's entirely no-code throughout the creation, distribution, and execution stages.
This no-code element is essential, because while many creators understand what content their fans resonate with and what products to launch, they don’t have to worry about the web3 tech backend.
For creators that want to leverage web3 to increase their eCommerce presence, Novel is the missing link.
Next Steps to Get Started: Test Drive Novel Today
The easiest way to get started is to reach out to our team at Novel for a demo via partnerships@novel.com.
Novel is an end-to-end, no-code NFT commerce platform that enables you to sell NFTs and reward your token holders. We take care of the blockchain side of things, so you can focus on building your business.
Novel NFTs deploy to your Shopify storefront, where you can sell NFTs as regular products. As a result, you can start using the same eCommerce sales channels as your other physical products, including your Shopify store, YouTube, TikTok, Spotify, and Instagram – among others.
Get started today.
