Case Study: LSKD x Novel x Yotpo
Novel x Yotpo Remove Friction Points for LSKD Loyalty Across Retail and Digital
LSKD is an Australian activewear and lifestyle brand rooted in action sports, now focused on functional fitness. With a mission to inspire their global community to be 1% better every day, LSKD blends performance, style, and culture across digital and retail.
THE STORY AT A GLANCE
Challenge
LSKD wanted to make its loyalty program as seamless in-store as it was online. They needed an easier way for shoppers to join and engage with Yotpo Loyalty during retail interactions, without friction or extra steps.
Solution
Partnering with Novel, LSKD launched wallet passes to integrate Yotpo Loyalty into the in-store experience. Shoppers can instantly sign up, access, and redeem rewards from their mobile wallets, bridging the gap between digital and physical channels.
Result
The wallet pass rollout simplified loyalty sign-ups and engagement, giving staff a new sales tool and helping LSKD deliver a more seamless, community-driven experience across all retail locations.
“Novel Wallet passes removed that friction from the process. Shoppers can just scan a QR code at POS, create an account within seconds, and get an instant reward. It really elevated the whole in-store experience.”
Strategies & Results
STRATEGY
Frictionless In-Store Loyalty
By adding Novel wallet passes, LSKD made loyalty sign-ups effortless. Shoppers scan a QR code at checkout to instantly create an account and redeem a reward, removing barriers and making loyalty accessible in every retail interaction.
RESULT
Rapid Adoption Across Stores
Wallet passes drove adoption quickly, with weekly scans growing from 20–40 to 200–300. Staff could actively engage shoppers, turning loyalty into a more seamless experience and strengthening community connections in-store.
STRATEGY
Omnichannel Engagement & Data Capture
LSKD leveraged wallet passes to capture key in-store shopper data, mirroring the insights collected online. This helped the brand better understand shopper behavior, connect engagement across channels, and maintain a seamless omnichannel experience.
RESULT
Stronger Database & Targeted Marketing
By capturing in-store data, LSKD grew its marketing database, enabling more targeted email and SMS campaigns and ensuring consistent communication with both new and existing community members across digital and physical touchpoints.
STRATEGY
Insights for Staff Activation
Novel’s wallet pass gave LSKD detailed, store-level data on loyalty sign-ups. Allowing them to track wallet pass sign-ups by store each week to measure engagement.
RESULT
Empowered Teams Boost Adoption
This visibility allowed staff to rally around the initiative, test placement strategies, and actively encourage more community members to join loyalty. Increasing adoption and ensuring consistent engagement across all retail locations while optimizing in-store performance.
“We get so much data from community shopping online. We wanted the same from in-store. Novel makes it easy, it’s just a QR code to bring people onto the database, join the loyalty program and earn points.”
